Guest blogs are a fantastic method to gain high-quality links for your site, but how can you ensure they provide you an edge over the competition? When it comes to guest blogging, strategy is essential. There are a few things to consider before getting started.
Let’s look at a few factors to consider while developing an effective guest blogging strategy for your business.
12 Guest Blogging Strategy Tips
While guest posting is fairly easy, there are guidelines that may assist you in getting the most out of it.
Know your guest blogging goals.
Knowing your goals is just like any other marketing approach: it begins with establishing objectives. After all, if you ever expect to get there, you need to know where you’re going.
The typical goals for a guest posting strategy include:
- Driving traffic to a specific landing page to get more leads and sales
- Building awareness of your brand, products, and services
- Link building – improving SEO through attracting inbound links
- Positioning yourself as an expert in order to be cited more frequently and gain speaking, podcasting, and brand awareness opportunities
- Increasing the number of subscribers on your email list or your social media following
It’s critical to establish a goal in mind before you write your guest blogger bio. It needs to frame the information properly. It also needs to ensure that the resource people see when they get there meets their expectations. It’s the greatest approach to earn a connection with the new audience you’re attracting.
Find websites to contribute guest posts to.
You’ll have to find a website that allows guest writers and is actively seeking content before you submit a guest blog post. You’ll also want to make sure that submitting to the site will help you achieve your objectives.
How to Find Sites That Accepts Guest Posts
There are a variety of methods to find websites that welcome guest contributions.
For example, you may use Google to look for websites that accept guest contributions in the areas you want to write about. Some sample search phrases include:
- [topic keyword phrase] + “write for us”
- [topic keyword phrase] + “guest article”
- [topic keyword phrase] + “become a contributor”
You may also discover guest posting opportunities by looking at where your competition is guest blogging. Because most individuals publish their guest posts for the purpose of improving their reputation, you may find this out by monitoring your social media accounts or signing up for their email newsletter.
Another approach to see this data is to look at where their incoming links are originating from. To do so, log into a service like Ahrefs or SEMRush and go to the Backlinks sub-section of Domain Analytics » Backlinks.
Simply type in the website’s URL into the search box. When you get the report, you’ll be able to see the actual backlinks, anchor text, and so on.
Write for websites that have higher domain authority.
When it comes to SEO, the more authority a domain has, the better. Writing a guest contribution for authoritative websites with a higher domain authority will deliver you greater value from your guest blogging efforts. However, these opportunities are harder to find and smaller blogs with lesser domain authority are more abundant.
Create a valuable piece of content on your own website, then repurpose and repackage it for others.
It takes a long time to create an instructive piece of high quality content. To construct a new narrative, utilize portions of your original material as a foundation. This will save you writing time in the long term.
Research keyword phrases.
Guest content that performs well in search engines and generates traffic for a website will be popular among site owners. So, just like you’d do with your own material, perform some keyword research to discover a few essential terms you may use to improve it.
Keyword-specific terms are one of the most essential elements in quality content creation. Search engines use keyword usage to determine whether or not your material is relevant, which helps them discover it — and you.
Think critically about your link building efforts.
To begin, link to particular pages on your website. A page with many inbound links will rank higher in search engine results than one without any links. If you want a certain educational page on your site to rank in search engine results, build links to it.
Generally, only one link to your website is permitted by high-quality websites. Keep this in mind when creating your content strategy. Make it a goal to have one high-quality link to your website per post, and make every effort to place it near the top naturally.
Another approach to make effective use of links in your post is to link to additional relevant material on the host blog you’re writing for as a guest author. This might take a little more effort, but it’s a nice touch that your host will appreciate.
Create links for educational content.
When you’re writing an educational post for a high-quality website, it’s okay to link to your own website within the content. However, think twice before linking to your homepage. Because most websites do not link to landing pages since they are of no value to their target audience, many will link to educational pillar pages that promote the landing page you’re attempting to direct people towards.
Link appropriately within your guest blog.
Ideally, your guest post should have a strong link profile, which improves SEO and increases authority. This means you should include relevant internal and external links in your blog.
Within the content, include links to useful information on authoritative external sites as well as great material from the site you’re writing for. This improves the link profile of the content, which is also beneficial for SEO and authority building.
Make sure you adhere to any linking restrictions established by site owners. Some sites, for example, prohibit links.
Include images in your guest post.
Unless site owners want to do it themselves, provide or suggest suitable images for your guest posting if they are a hassle to obtain. These will emphasize your key points and break up the text to make it simpler for readers to scan
Grow your guest blogging portfolio.
The first inbound link you obtain from a site will be the most important for your site from an SEO standpoint. This does not imply that you should be a one-and-done guest blogger for a website. However, if your aim is to raise the domain authority of your website, it’s preferable to have a wider variety of inbound links coming from a range of websites.
Provide outstanding service to your guest-written content.
Never give up on your guest blogs after they’ve been published. That’s just the beginning of your long-term involvement with the blog owner, once your material goes live. Here are a few things to keep in mind:
- Engage with people in the comments – Really take the time to provide value to those who have questions or comments.
- Engage with people on social media – If a reader is going to take the time to interact with you, then you should do the same.
Nurture the relationship with your contact.
It might take some time to come up with high-quality guest blog possibilities. Once you’ve found one, make every effort to establish a solid connection with your contact. People conduct business with individuals they know, like, trust, and respect. Make an effort to provide your contact with a good experience. Offering such hospitality may lead to another future opportunity.
How to Assess Guest Blogging Opportunities
When you start vetting guest post opportunities, your job is bigger than searching for websites to promote. You must also evaluate each opportunity to see if it is worth your time and whether it will assist you in achieving the objectives of your guest blogging plan.
Here are some areas to assess:
- Check domain authority – This informs you whether the site is well regarded on the internet and whether it will give good value in terms of links and possibly traffic if you contribute there as a guest author.
- Check email subscriber and social follower numbers – most sites publish these if they’re large enough, it’ll give you a general idea of the size of the potential audience you could reach.
- Look at posts – If the material you’re reading isn’t a fit for your intended topics, do some research. Don’t be concerned if the number of comments is low; this is typical on many websites nowadays. Even though there aren’t many social shares, a site that targets your target audience may still help you achieve your objectives.
- Check out the author bios –Make sure you’ll be able to get the proper credit and send visitors back to your website.
Pitching Your Guest Post
Generic guest posting proposals should be avoided. For your guest blogging campaign, follow our advice to create a personalized pitch for each site owner.
The first guideline is to keep the pitch brief and to the point. Because site owners, particularly those with authoritative sites, receive a large number of pitches, don’t waste their time.
Second, make use of their name since most site owners won’t read pitches from individuals who can’t be bothered to learn the simplest contact information.
Last, include the post’s title in your email. In fact, some effective proposals employ this as a secondary heading within the body of the email and in the subject line.
Begin by stating what you’ll cover in a few lines or bullet points. Next, describe the post briefly. In a few sentences or a few bullet points, state what it will address. Tell your audience how this piece of content will benefit them. Because you’re already familiar with their prior work, this should be simple. Finally, persuade the reader why you are the ideal writer for the job. This isn’t a resume; simply hit a few high points.
Guest Posting for Your Digital Marketing Strategy
In the end, guest blogging is a very effective way to generate traffic and links from high-quality websites. By using these tips as a guideline, you will be able to create a successful guest blogging strategy that benefits your business for years to come. If you’d like to talk more about this or anything digital marketing, be sure to reach out!