Do you want to rank on the first page of Google? Well, today is your lucky day. This guide will give you a glimpse into Google ranking and enlighten you on how to boost your website’s ranking on Google’s results pages.
Three out of four users never scroll past the first search results page. So, appearing on the first page of Google is a no-brainer. If you seek to reach and convert more leads, you cannot afford to rank on the second, third, or fourth pages. You need traffic and clicks to gain value from your digital marketing efforts.
Well-known companies have already gained high rankings on Google using keywords, leaving little hope for start-ups and small companies competing to appear on Google’s first page. However, elevating your SEO strategy can help your business to show on Google page one. And getting traffic will be a cinch.
Read on to learn more about how to check if your site is on Google and how to get on the first page of Google — three different ways.
How to Get Your Website on Google
Today, almost everyone relies on the Google search engine to run their lives, starting from learning the latest trends, getting problem-solving advice, searching for details about people, events, and places. It’s hard to imagine how life could be without Google. As an investor, you should think proactively about using Google to help people find info about your business.
The first step to getting your business on Google is creating a business website. After that, submit your website to Google. Ensure your site shows up on Google by submitting your sitemap to Google Search Console. This gives Google a push to speed up your site’s indexing.
To check whether your website is already on Google’s search engine, do a quick Google search using your website’s homepage URL.
If the search displays pages from your site, it means your site is indexed on Google. If your page does not show on Google search, you can verify your site ownership in Google Search Console and then submit your site to Google.
How to Get on the First Page of Google with SEO
You can use several means to make your website rank on the first page of Google. Here are key tips to help your website get on the Google first page:
If you want to achieve the goal of appearing on the first page of Google, choose the right keywords. Target keywords that your ideal clients are typing in for their search for products and services. You can use short-tail keywords or long-tail keywords. Short-tail keywords consist of one word, while long-tail keywords are more specific and comprise multiple terms. Place your keywords in the right places, such as:
- Meta Title — Including keywords on the title of your blog post and page can give you chances to appear at the top page of Google search.
- Meta Description — This is the little blurb that shows underneath the title in Google searches. It tells the searcher what they should expect once they click your page. Thus putting a Meta description helps Google to rank your business on the first page of Google.
- URL — Your URL contains the domain name. Including keywords in your URL will help Google know what your page is all about. Also, the URL appears between the title and Meta description in search results. A URL that matches your title can appeal to users and qualify your site to appear on the Google first page.
- Alt Tags — Including keywords on alt tags helps Google to ascertain the relevance of your page and feel comfortable putting your website on the first page of Google search.
Optimize for Mobile
You will only find responsive websites ranking first on Google. Most consumers now use tablets and phones more than laptops and computers, and most local searches are done on mobile gadgets. Thus, Google favors mobile-friendly websites. As a fact, all websites are now indexed by mobile-first indexing.
Responsiveness is essential because your website can adapt to any screen while maintaining functionality. If your website is not responsive, ensure you make adjustments to provide the best experience to the user.
Ensure Your Site is Secure
Modern users care so much about security and privacy. So, you need to ensure your website instills confidence in your audience. It is worth noting some web users tag websites that do not comply with generated security protocols as insecure.
If your SSL certificate is expired or your web host is shady, you will not pass security requirements, which can hurt your Google ranking. A secure website will assure users your company is professional.
Read More: Why Does My Site Say Not Secure?
Create Quality Content
In the contemporary business world, the adage “content is king” still holds. As an investor, creating high-quality content is key to ranking first on Google. Google likes content with correct spellings and grammar. Also, your content needs to match what people are looking for when they read a preview of your website. If you do not provide the content people need, they will rarely visit your website, lowering your Google rankings. Writing more quality content will give you better chances to rank on Google’s first search page.
In addition, you should create original content to make your website rank on the first page of Google. If you duplicate content from other websites, your rankings will be low for stolen content. Google’s bots do the heavy lifting. Focus on creating quality and original content to increase the chances of your content appearing on the first page of Google.
Read More: What is SEO Writing?
Getting people to link back to your site might be challenging, but it is essential to increase your Google ranking. In a simple sense, Google counts them as ”votes” to your website. You can generate backlinks in two ways:
- Asking other website owners to feature links to your content on their site
- Creating high-quality keyword-rich content that is relevant to your business niche. If the articles are highly helpful, you will likely attract an audience that will backlink to them.
Improve Your Website’s Loading Time
Since 2010, Google has been ranking websites according to website speed. Hence, you should ensure your website loads faster to get your website on the first page of Google. Most mobile device users will switch to another website if your website loads slowly on their devices. This means you should;
- Reduce the number of HTTPS requests on your website- minimize the use of scripts and use images only when they benefit the content on your website,
- Ensure the image file size on your website are small as possible, and
- Use fast hosting.
How to Get on Page 1 with Google My Business
Registering your business on Google My Business can give your business a quick win by helping it appear on the first page of relevant geographical search results. When you register your business on Google My Business, Google will send you a verification pin to your business address. This verification will help to inform Google that indeed, your business operates in the physical location you specified. As a result, you will have better chances of your business appearing on the first results when people search for a business similar to yours in the geographical location you operate.
Google My Business is an essential part of local SEO. If you want to attract clients in your area, registering with this service is very important. After you have set your profile on Google My Business, encourage your clients to review your business on Google. Having some fresh reviews on your business name can increase your click-through rate. Businesses with more Google reviews are likely to rank on the first page of Google search.
Read More: How to Respond to Google Reviews for SMBs
How to Get on Google’s First Page with Google Ads
Google Ads is a paid online advertising platform provided by Google. This platform works in a way that when users search for keywords, they get the results of their query on a search engine results page (SERP). The results can include a paid advertisement that targeted the keyword. This is good for the advertiser because you can get a top slot on the Google search. Using Google Ads can help to convert leads to sales.
Make it a Goal: Google’s First Page
Getting on Google’s first page is not easy, but it is possible. Appearing on the first page of Google helps your business gain more visibility, increase traffic and convert leads to sales. Having a solid SEO strategy will help to get your business to the first page of Google.
Following this regimen, you can easily boost your visibility on Google, but this is easier said than done. Given the intricacies involved in each attempt to appear top in the Search Engine Results Pages, you are better off hiring a reputable digital marketer.
At Ranksey Digital Marketing, Search Engine Optimization is our forte. So don’t look any further. Contact us today for a free SEO audit.