Your website has a significant impact on how people perceive your business. As a result, it’s critical to ensure that your website is attractive, well structured, and informative for each visitor. Your virtual workplace is the first thing your customers will see when they look for you, so make sure to put in some extra work and create a site that reflects well on your business.
However, sometimes it can prove challenging to access the right information or even expensive to hire help. Fortunately, we have put together comprehensive solutions on how to improve a website for better performance.
Website Improvement Ideas
Here are a few places to start when you’re looking to improve your website.
Ensure Your Website Is Mobile Friendly
Making sure that your website is mobile-friendly is at the top of the list for improving it. As a result, you must improve the page’s speed, picture sizes, and quality. You also need to remove any unwanted plugins and focus more on customization. You can use tools like Google’s PageSpeed Insights to check your website and determine how it performs.
Additionally, conduct regular audits on the website to view its performance. You can do this through Google Analytics, for example. This will help you pinpoint problems with your website and learn more about how users engage with it.
Improve Your Website’s Speed
The faster your site loads, the easier it is to capture your visitor’s attention. Unfortunately, there are many reasons why your website could be loading slowly. These include bulky code, unoptimized images, numerous ads, network issues, heavy traffic, especially during sales, and large files like logos. However, you can usually fix most of these problems yourself.
Tips to optimize site speed:
- Bulky code –– If you are using WordPress, it is easy to edit your website’s .php files. Remove all unnecessary code.
- Unoptimized images –– Resizing images will help increase the site’s speed. You can also use Google’s PageSpeed Insights tool to assess how fast your site loads.
- Too many ads –– Reduce the number of ads on your site and improve their quality. It would help if you also considered using an ad blocker to eliminate them entirely.
- Network issues –– If you’re trying to load a page that doesn’t exist, it could be due to network connectivity such as Internet problems such as slow speeds.
- Large files –– Optimize logos and other large images on your site. They are also a major reason for slow load times.
Invest in Quality Images and Videos
Visitors value high-quality images and videos on a website. Therefore, it’s critical to invest in quality material and visuals to improve your site. Using large and relevant photos will also help you with theming, so use them correctly.
Moreover, you can’t go wrong when uploading video testimonials from customers on your site. Make sure to place this content in the right section of the website since it could make or break a sale.
Update Your Content Regularly
People are always looking for the latest content on the internet, which is why it’s essential to update your website regularly. You should post new articles at least once a week, if not more. Aside from making sure that your site is fresh and engaging, you will also increase its chances of ranking well with search engines.
It would be best if you also used this opportunity to introduce new services or products so that your visitors have a reason to return. This will also help you create a loyal customer base.
Implement SEO Tactics
Today, you cannot avoid SEO marketing, especially if you run a website. It is one of the best ways to gain organic traffic. Although some methods may take time to show results, they guarantee organic and long-term results.
One of the best SEO tactics is the use of specific keywords. Depending on the line of business, research for top-ranking keywords and include them in your content. The best way to do this is by incorporating the keywords in your headings and subtitles. It helps with Google ranking, making your website more noticeable.
Another SEO-friendly tactic is backlinking to your content. You want to link to authoritative sources and websites with related content. By linking to other sites, you will also increase the page rank of your current website. This, in turn, will make it easier for users to find and navigate through your pages.
Use Captivating Calls to Action
You need to capture your client’s attention from all angles and welcome them to shop for your products or services. For this, use captions that leave them no choice but to click on them. The calls to action need to be authoritative and irresistible.
For instance, if you sell some shoes, you could give a brief description and provide a ‘Shop Now’ button that takes the client to the shoe collection.
Include Contact Information
How else will your customers find you? Adding your contact information helps your customers reach out to you. The ability to reach out at any time gives your customers the confidence they can contact you, which is essential for developing trust. You may include:
- Your phone number;
- Email address;
- Social media profiles;
- Even a physical address on the bottom of the site;
Add either an email address, a telephone number, social media sites, or a postal address; be sure to include contact information.
Why Invest in Your Website?
We cannot over-emphasize the importance of updating and upgrading your website. However, the techniques outlined above are an excellent place to begin. For more information on website improvement and services, Ranksey Digital Marketing is here to help. Visit our website now for a free consultation.