Why You Should Hire a Marketing Agency for Your Web Design

Why You Should Hire a Marketing Agency for Your Web Design

Why You Should Hire a Marketing Agency for Your Web Design

WEB DEVELOPER VS MARKETING AGENCY

So you need a new website design, who do you hire?

Regardless if this is a new website or a re-design of your current and outdated website, at some point you’re going to have to go out and find a company that can provide exactly what you need for the site. The key difference between hiring a web developer and a marketing agency (or web designer in this context) is not the website and it’s functionality, but the strategy that goes into building the site.

Traditionally, all websites on the web had to be coded from scratch. But in today’s age, there is a large array of tools available that produce the code of a website for you. In a lot of ways, these tools make websites cheaper and more efficient to produce.

A developer will provide you with a site that performs as expected. However, an agency will provide you with that plus more, usually at a lower price. Receive more for paying less? Sounds like a no-brainer, right?

Agencies deliver more than expected with sites that rank higher in search engine results, sites that are more engaging for users (lower bounce rates), and sites that are sales-driven, generating conversions by transforming users into paying customers.

HIGHER SEARCH ENGINE RANKING

A website is more than just online information about your business, it should be treated as a virtual sales magnet. A website is more useful when people can find it and a site built by SEO and digital marketing experts will already have some major SEO ingredients baked into it. If built by an agency, your site will rank higher in search engine results such as Google, Yahoo, Bing, etc. Although to achieve optimal or top spot ranking, you’ll need to invest in some SEO services.

LOWER BOUNCE RATES

In digital marketing, a bounce rate is the rate in which users enter your website and leave without viewing another page. In most cases, a high bounce rate can mean a lot of things, but is usually not a good thing. If you have a high bounce rate, your page could be irrelevant to what users are searching for, or your website isn’t providing a good experience for users.

Agencies focus on providing a good experience from start to finish when they build a website. We do this by always including engaging content, making sure the site is lightning fast, and making sure every detail is professional and clean. Users are more inclined to stay on the page if the site is performing well and is aesthetically pleasing.

HIGHER CONVERSION RATES

A conversion rate is the rate in which a user becomes a customer. At the end of the day, everyone wants to see a positive return on investment when they build a website. If your website isn’t making you money, then what’s the point? The ultimate goal of a marketing agency is to create conversions.

Agencies create conversions by making landing pages more sales-driven. Every page is designed to make a sale The use of colors and animations, placement of images, and most importantly text/content has to very strategic in order to optimize conversions.

NEED HELP WITH YOUR WEBSITE?

Do you need a website that will help you grow your business and increase sales? Our Utah Web Design services are guaranteed to bring stellar results to your business, or your money back. Click here and request a free consultation or quote.

Subscribe For More Tips & Tricks

Delivered straight to your inbox. We will never spam you or sell your information.

FREE DOWNLOAD
EVERYTHING YOU NEED TO KNOW BEFORE HIRING A WEB DESIGN AGENCY

© 2022 Ranksey, LLC. All Rights Reserved.

Free Download

EVERYTHING YOU NEED TO KNOW BEFORE HIRING A WEB DESIGN AGENCY

Free Download

EVERYTHING YOU NEED TO KNOW BEFORE HIRING A WEB DESIGN AGENCY

Learn everything you need to know to prevent making a costly mistake. Fill out the form below and we’ll email you the 19 page PDF!