WHAT IS PPC ADVERTISING?
Before I can tell you why PPC Advertising is worth the investment, let’s discuss what PPC actually is. PPC (Pay Per Click) Advertising is a model of search engine marketing in which advertisers pay a fee each time their ad is clicked. In essence, the advertiser pays for each website visitor instead of paying a flat rate or for each impression. Each advertiser bids for the top spot in search results and the search engine ranks each ad based on maximum cost-per-click budget and a quality score calculated by several ad ranking factors.
WHY PPC ADVERTISING IS WORTH THE INVESTMENT
There are several benefits with PPC Advertising! PPC ads tend to be more cost-effective because you only pay when a user actually enters your website. In addition, PPC ads offer a lot of flexibility with audience targeting with keywords and geographic locations. Below is an outline of why PPC Advertising is worth the investment:
REACH NEW CUSTOMERS BEFORE THE COMPETITION
From the perspective of a customer, what do you do when you’re first interested in finding a product or service? For most, the very first thing someone does is perform a Google search for that specific product or service to see what options are available. Quite frankly, if you don’t have an ad showing, whoever is showing an ad is going to have the best shot at turning that user into a customer.
ONLY PAY FOR EACH CLICK
The strongest advantage for PPC Advertising is you only pay every time someone clicks on your ad, you don’t get charged a flat rate or when users see your ad show up on the search results. Typically, the cost you pay for each click is only a small acquisition cost for each conversion or customer.
RELEVANCE OF PAID SEARCH TRAFFIC
Another strong advantage of PPC is that you can target specific audiences with your ads so that the traffic you’re receiving is completely relevant. In other words, your ads are only seen by people already looking for the product/service that you have to offer. PPC brings customers to your website that have the intent to make a purchase, allowing you to add them into your purchase funnel.
ANALYTICAL TRACKING OF EACH CLICK
Unlike Display Advertising, PPC marketing/advertising is highly measurable, you can measure how many clicks you’re getting, your return on investment, and the behavior flow of each of those clicks on your website. Once a user clicks on your ad, you can see the exact behavior of that user, including each page they visit, how long they stay on your page, where they are from, the device they are using, etc. with Google Analytics.
Flexibility is important in digital marketing, especially with an ever-changing competitive landscape. Google Ads offers a wide array of features that allow you to fully customize your ads, how they are delivered, the time of day they show, which geographical areas they show to, which keywords trigger your ads, and how you want those keywords to trigger them. These features allow you to strategically target your audience they way you need to for optimal results.
PPC CAMPAIGN MANAGEMENT
Internet marketing is essential to the long-term success of any business. Interested in getting stellar PPC results to grow your business and customer-base? Look no further, we can help. We are a Utah PPC company that is committed to helping your business grow. Request a free consultation.