As a business owner, knowing how much traffic you have is valuable. Website traffic provides insights about your business, as well as your competitors’. But, how do you see how much traffic a website gets?
In this article, we will explain the importance of site traffic and provide 10 different ways to see how much traffic a website gets.
Site traffic refers to the number of visits to a website or the number of page views. It is a crucial aspect that results in webpage statistics used by advertisers to gauge a website’s success. You may have a great website, but if you do not get enough site traffic, it will not make much of an impact.
Site traffic shows whether you are successful enough in getting more customers. By working out your competitor’s site traffic, you can also infer whether or not they rank higher and what they might be doing that could be working for them. That, in turn, allows you to adopt new ideas into your own business.
See How Much Traffic a Website Gets — 10 Methods
There are various ways to see how much traffic a website gets. Here are some of the best methods to use, along with their benefits and limitations.
1. Use a Site Traffic Estimator
Site traffic estimators are tools used to gather web page statistics and analyze how visitors interact with your website. Various tools are available, all of which provide you with a rough idea of how much site traffic is recorded per day. Most site traffic estimators are free and easy to use. Examples of these tools are
2. Use Web Analytics
Web analytics are tools that help you analyze the traffic on your website. These tools show how much traffic your website gets, and are more comprehensive. They give you a better idea of how site traffic is affected by keywords.
The difference between them and estimators is that estimators use a sample, while web analytics use a whole data set. They are more precise and give more accurate results. The drawback of using web analytics is that it requires more extensive technical knowledge. Therefore, if you are not very tech-savvy, it can be difficult for you to use.
3. View Total Comments
Although it is not definitive in all circumstances, this is one of the easiest ways to know how much traffic a website gets. People often include the number of comments on their website. However, this method does not work for all websites, especially if you are not well versed with the requirements.
To use this method, count how many comments there are on the website. Then go to Google and type in the “X” number of site traffic, followed by the website’s name. The amount of site traffic must be the same as the number of comments and vice versa.
4. Use Alexa
This tool offers a viable method for small to medium-sized businesses, but not for large corporations. The Alexa toolbar helps you determine your site traffic by tracking the number of page views on your website.
It’s appropriate for small businesses because it doesn’t require extensive technical knowledge and is free to use. Alexa uses a browser toolbar, so it only works on computers. It’s also straightforward and reliable.
5. Use Siteliner
Siteliner is a suitable tool for finding out how much site traffic a website gets. It does this by examining the number of links on the site and analyzing the number of visits recorded. The tool uses this information to predict how many visitors frequent the website. You can use it on your website or on a competitor’s.
If you are on a tight budget, this tool is the best because it’s simple and free. The drawback, though, is that it doesn’t work for large corporations because they use more sophisticated marketing strategies.
6. Check Vimeo or YouTube Views
If the website you want to check has Vimeo or YouTube videos, you can use this method to see a website’s traffic. All you have to do is go onto the video and check how many views it has. Do the same with other videos. If they have a high number of views, many people could be visiting the site every day.
7. Use Google Analytics
Although it requires some technical knowledge, Google Analytics is one of the most meticulous methods for finding out how much traffic a website gets. It’s suitable for you if you want to learn more about how to improve your site traffic.
This tool is ideal for examining all businesses since it offers extensive information about website statistics. You can use it to determine your own website traffic because it provides a breakdown of the content on the entire site. Google Analytics is helpful when you want to know how much traffic goes to a specific part of your site as well.
8. Check the Advertising Page
If you intend to know how much traffic a competitor’s website gets, checking their advertising page is a viable option. To attract advertisers, most website owners often display their website traffic stats on their strategy page. This page displays how much traffic they receive and what kind of site visitors they get.
9. Use Google Keyword Planner
Many businesses use Google’s keyword planner to identify which keywords they should use to draw in traffic. To know how much traffic a site gets, type in the keywords they are using. This approach is most applicable to small businesses since it provides you with free website statistics.
10. Examine Traffic and Income Reports
One of the most common ways to view traffic stats for websites is by checking the website’s traffic and income reports. These reports reveal the number of unique visitors, page views, time spent on site, revenue earned through ad clicks, and average CPC. It’s a suitable method for large corporations because it’s versatile and offers valid information.
Need help with site traffic?
There are many other ways besides these to see how much traffic a website gets. I suggest you try them all and then choose the ideal one for you. On the other hand, if you intend to increase visitors to your website, there are ways for this too. Visit Ranksey Digital Marketing to find out how our SEO services can improve your website ranking and traffic.