Guest posting is a wonderful way to get your content out there and gain exposure for your company using backlinks. But, before you start guest posting, it is important to know the dos and don’ts of the process. Thus, we have compiled this guest posting guide with everything you need to know.
What is guest posting and how do you start?
Guest posting, sometimes called guest blogging, is the act of submitting a piece of guest content to another site owner with a blog to develop connections and gain exposure, authority, backlinks, and social media shares. Overall, its goal is to enhance each party’s SEO performance.
Participating in guest blogging is an excellent SEO strategy method to achieve a link back from another website. Being a guest author establishes a connection with the blog owner or website owner that you interact with, extends your reach, and helps you build credibility among your target audience.
Ultimately, the basic idea of a guest post is straightforward: you produce a blog post according to the needs (and guest post guidelines) of a particular blogger and get a backlink in return, at the bottom of the article known in your author bio, also known as the Author Box. It’ll include your name and information as anchor text to link back to your desired webpage.
Bloggers and brand content managers are in search of high-quality content with which to attract new visitors to their blogs, as well as share with their current following. A guest post submission is a win-win situation for both website owners who want to rank higher in search engines (and need links to do so) and bloggers who want to increase the number of people reading their blog.
What are the benefits of guest posting?
There are several benefits to guest blogging for both parties. It is a powerful way to gain exposure, build relationships and boost your SEO.
The benefits of guest blogging include:
- a boost in Google rankings
- a boost in traffic to your website or blog
- increased brand exposure and authority
- improved conversion rates on any blogs where you have guest posted
- future link building opportunities (when it comes time for readers to share the post)
- future guest blogging opportunities
- growing your blogger outreach base
- an opportunity to establish yourself as an industry leader
- potential new clients and customers
- the opportunity to provide insightful advice, improve your own branding, and establish expertise in your field.
The benefits of a guest post opportunity are immense.
Reasons why you should think about guest blogging as part of your overall content marketing strategy.
Expanding your audience
Websites with a helpful blog appeal to a certain audience. Guest blogging allows you to communicate your ideas, thoughts, and expertise with this group of people through a mutually relevant website. It may be tough to establish contact with this audience without guest blogging.
Increasing referral traffic to your website
Every time you publish a guest blog post, the aim should be to educate and inspire your visitors. As a result, you leverage yourself as a thought leader in your field. People are more likely to request more if they perceive you as a trustworthy expert, which leads to targeted visitors to your website. This is a key part of your guest blogging strategy.
Perfecting your website’s search engine optimization
Utilizing a guest posting strategy is a fantastic way to build backlinks or inbound links to your site. An inbound link is a link that leads from one website to yours. Thus, inbound links help to increase your domain authority and enhance your overall SEO ranking.
The domain authority of your website is a metric that predicts how well it will rank in search engines. The more authoritative your site’s domain authority, the more credible it appears to search engines. If search engines believe your material is trustworthy, you will certainly see a rise in ranks.
How to Prepare for Your First Guest Post
Getting started as a guest blogger is relatively easy. In the past, guest blogging was seen as an exclusive opportunity that was reserved for those with already-established connections in the industry. However, this is no longer the case – now anyone from anywhere can submit a blog post.
Furthermore, to gain exposure and build your credibility as a writer and an SEO expert, here are a few things to consider when guest blogging for the first time:
Research your audience.
It is important to understand what type of content your target audience responds best to. To ensure you maintain their interest, it is important that you get an idea of the most popular blog they read, topics they enjoy and what attracts them most in terms of design. To get a better understanding of what kind of guest post idea your audience likes, try reading the guest blogs on some of these popular potential guest posting sites.
Finding a guest posting opportunity
There are myriad ways to seek out guest posting opportunities, but the basic ideas are simple:
- Look for a site that is looking for guest submissions via a guest post guidelines page
- Find a site that doesn’t have a guest submission guideline, but has previously published guest author content
- Research highly relevant sites in your niche and send a pitch for
- Develop relationships through social media and then ask to collaborate. Write a helpful and interesting post that adds value.
- Research paid guest post opportunities and send your pitch in.
- Find a guest posting service to help facilitate your search.
Importantly, before you publish a guest blog post, make sure it is going to be valuable for readers of the guest posting site. View this as an opportunity to build your reputation as a trusted expert in your field and a way to open up future opportunities with the host blog.
If you are new to content marketing and guest content creation, try reading some of the guest posts on popular posting sites to better understand what it takes to write a useful blog post. Spend some time reading various blogs to get an idea of what the audience will like, what type of content has helped readers, and what benefits this group might get from your article.
The tone of the post should be similar to that found on the site where you will publish it. Be sure to respect the tone, style, and personality of the site on which you choose to guest blog.
Create your guest author bio.
However, before you are ready to submit a guest post to any posting sites you will need to create a compelling guest author bio. Your bio should reflect the level of expertise and respect that these readers have for the publication.
Your bio should be written in the third person and include:
- where you studied or worked previously
- what your profession is
- your degree(s)
- other certifications you have earned
- any relevant education or professional experience regarding your guest post topic
- any awards or recognitions you have earned
All this information will be included in the author box that appears at the end of your post which. Your bio should be at least 200-300 words long and include a link to your website.
Common Guest Blogging Mistakes
Guest blogging is demanding work, and it is easy to make a mistake. Here are some common pitfalls that every fledgling blogger should avoid:
Sharing too little information – If you are authoring an article about security software, do not just talk about benefits – tell readers what they are going to get out of this product or service. That will give them the information they need to make an informed decision.
Going off-topic – If you are not writing about your guest posting topic, do not write about it. While you might be tempted to include a personal anecdote or share some of your thoughts, this will only distract from what you are trying to accomplish. Stick to the topic of your guest post and give your readers the information they are looking for.
Not trying out guest blogging for yourself – Just because you think a certain topic is boring or annoying does not mean that other people feel the same way. While it is important to be knowledgeable about your topic, you also need to take into consideration what will appeal to your audience.
Writing too little content – Don’t skimp on your article word count in your guest article. If you do not provide enough information, people will not find what they are looking for and they will leave. It is good to set the bar high when it comes to giving readers what they want.
Having no clear benefits – If your readers do not understand how reading your guest blog post will benefit them, you have missed the mark. Your benefits should be clear and upfront and everything else in the article should support these benefits.
Using too many keywords – It is important to use the right keywords in your guest blog post for SEO benefits, but it can backfire if you use too many. Your keywords should be sprinkled throughout the article in a natural way, and you should not try to stuff them into place.
Get Started Guest Posting
Overall, the advantages of guest blogging and overall content marketing outweigh any potential drawbacks. As a result, if you want to share your expertise with a large audience or gain new people interested in following you, guest posting is an excellent option. This digital marketing strategy allows you to communicate with your customers in new, innovative ways.
Need help with your marketing strategy? Get a free consultation.