Car ADAS

Services Provided:

Website Design, Search Engine Optimization (SEO)

Car ADAS is taking the automotive ADAS industry by storm by opening state-of-the-art calibration centers around the United States to ensure vehicle safety systems are correctly recalibrated after collision auto body repairs to fulfill their mission of making the world a safer place to drive.

Car ADAS provides their customers with simplicity and convenience through electronic scheduling, pickup and delivery, and the most efficient and affordable calibration services in the industry.

The Challenge

Although Car ADAS enjoyed a deep network in the auto repair industry as a result of CEO Greg Peeters’ 24 years of collision repair management, Car ADAS had just opened their first calibration center in Salt Lake City, Utah. Their plan was to license their business model instead of privately owning all of their calibration centers, but they had yet to achieve a lot of brand awareness.

While they enjoyed some rapid initial success, they wanted to be positioned as the experts in the ADAS industry on a national scale and they weren’t sure how they would achieve this.

Our Approach

We started by building a website that could cater to both their local calibration center customers as well as those that were interested in owning their own calibration center. It was important that the website was easy to navigate for customers trying to schedule an appointment and educational to appeal to users that might be interested in owning their own calibration center.

Upon completion of the website, we got to work on delivering a compelling SEO strategy with a strong focus on content marketing. We started writing content for their blog around each ADAS feature as well as around problems that their target market (body shop owners) would be searching. By writing the best content on the web, we were able to establish Car ADAS as the experts in ADAS within a few months.

Equally important as generating organic traffic, we also needed a way to convert the traffic into inquiries for calibration center licensees. We included a CTA (Call To Action) on every single content piece that we published as well as on the sidebar of each post to make it clear to readers that Car ADAS had something compelling to offer them.

The Results

The results have been astounding. The execution of our SEO strategy was able to successfully position Car ADAS as the go-to source for ADAS content, increasing monthly organic traffic from less than 100 per month to almost 5k per month in less than 2 years. As a result of the big increase in traffic, Car ADAS also received an influx of inquiries for licensee customers totaling millions of dollars in license fees and future royalty payments.

0 x

Increase - Monthly Organic Traffic

0 x

Increase - Monthly Lead Generation

As of November 2022

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