H&K Fabrication

Services Provided:

Website Design, Google Ads (PPC)

H&K Fabrication is an Arkansas-based metal fabricator that also sells physical products through their online store. In addition to selling fabrication tools (for pipe welders) and custom fire pits online, they also cut custom parts and fabricate custom projects for their local customers.

The Challenge

H&K had already accomplished a good level of success prior to engaging with us, but they were seeking growth. They were also seeking the expertise necessary to get their welding tool products into the hands of pipe welders across the country.

Their online store was very unprofessional and their order fulfillment process was extremely manual. Because they specialized in metal fabrication, technology and online marketing was not something they had any experience with, so they chose to partner with us to reach their goals.

Our Approach

We built H&K a new e-commerce website that gave their brand an improved professionalism, a higher conversion rate as a result of an improved shopping experience, and a streamlined process for order fulfillment that saved them countless hours of time and frustration.

After the website was launched, they noticed an immediate increase in orders as a result of our website strategy. Soon enough, they were ready to scale their online sales so we started investing in paid advertising.

The Results

Because we were able to understand their products and their audience so well, we have been able to help H&K sell more fabrication tools than ever before, contributing to 2x growth of their online sales in just one year with extremely high rates of return on our advertising campaigns.