E-Commerce secrets to scale

E commerce secrets to scale logo
136 - How To Optimize Your CLVCAC Ratio With Tobias Konitzer

136 – How To Optimize Your CLV:CAC Ratio With Tobias Konitzer

E-Commerce Secrets To Scale is a marketing and entrepreneurship podcast that revolves around hearing the stories and strategies of successful entrepreneurs and e-commerce professionals to uncover scaling secrets that will impact your online store.

Listen To This Episode:


This week on the show, Tobi, CEO of Ocurate joins Tanner to talk about a very important metric: your CLV:CAC ratio. For e-commerce brands, this metric should be your north star when it comes to acquiring new customers that are going to be profitable for your brand over time. These days, being profitable on the first order is getting harder and harder so you really need to understand this concept. We loved this conversation with Tobi and we know you will too.