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138 - Using Quizzes For Product Recommendations With Lamees Butt

138 – Using Quizzes For Product Recommendations With Lamees Butt

E-Commerce Secrets To Scale is a marketing and entrepreneurship podcast that revolves around hearing the stories and strategies of successful entrepreneurs and e-commerce professionals to uncover scaling secrets that will impact your online store.

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This week on the show, Lamees Butt from Zoovu joins Tanner to talk about using quizzes on your website to provide product recommendations to your customers. Today, e-commerce thrives on personalization and whether you’re recommending products on your website or though email, it’s important to have a vehicle in place to collect very important first-party data that will allow you to provide a personalized shopping experience for your customers.