E-Commerce Secrets To Scale is a marketing and entrepreneurship podcast that revolves around hearing the stories and strategies of successful entrepreneurs and e-commerce professionals to uncover scaling secrets that will impact your online store.
This week on the show, Leo Ebbert from Exact Click Digital joins me to talk about ROAS. ROAS is typically the number one KPI that gets reported on but most e-commerce brands don’t even know what ROAS they need in order to be profitable. Sure, higher ROAS is always better, but it’s essential to understand what you can afford to pay for a customer because the marketing dollars you spend today should be an investment for future growth.
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how to increase customer lifetime value for e-commerce brands
