E-Commerce secrets to scale

124 – Understanding Attribution Models With Rachel Kwon

April 18, 2023
2:00 pm
Paid Social, PPC

E-Commerce Secrets To Scale is a marketing and entrepreneurship podcast that revolves around hearing the stories and strategies of successful entrepreneurs and e-commerce professionals to uncover scaling secrets that will impact your online store.

CONNECT WITH RACHEL:

This week on the show, Rachel Kwon from InstaBoost Media joins me to talk about attribution. If you’ve been involved in marketing for the last couple of years, then you know that trying to attribute sales to each marketing channel has been really messy. Even though it will never be perfect, Rachel shares some solid insights on how to look at different attribution models to determine what your customer journey looks like.

FREE Ebook Download

how to increase customer lifetime value for e-commerce

Free Download

how to increase customer lifetime value for e-commerce brands

Learn actionable strategies that will fuel the long-term growth of your e-commerce brand by increasing Customer Lifetime Value and lowering your Customer Acquisition Costs.