E-Commerce secrets to scale

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126 – The Importance Of First-Party Data With Andy Janaitis

E-Commerce Secrets To Scale is a marketing and entrepreneurship podcast that revolves around hearing the stories and strategies of successful entrepreneurs and e-commerce professionals to uncover scaling secrets that will impact your online store.

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This week on the show, Andy Janaitis, CEO of PPC Pitbulls, joins me to talk about the importance of first-party data. First-party data is essential in e-commerce because it’s data that you actually own that you can leverage in any way that you want to. Collect as much of it as you can because it’s a huge asset for your brand and it will help you grow long-term.