CONNECT WITH SCOTT:
This week on the show, Scott Ostermiller joins Tanner to share his deep knowledge of Google Performance Max advertising with us. Scott was actually one of the very first people to test Performance Max, giving him arguably the most experience in this campaign type than anyone else out there. Whether you love Pmax or hate Pmax, it’s hear to stay and brands need to be embracing it or at least testing it out because you can get great results if you do it right.